ASICS SS2016 collection
ASICS travelled to Morocco and its varied terrain to shoot the new Spring / Summer footwear and apparel collection photography for 2016 – a range designed to bring performance and style to running in warm weather.
The collection features the new fuzeX and performance running ranges. Mixing stand out graphic prints and technical performance running fabrics, each collection offers something different to runners.
Combining performance fabrics with a modern, colourful style, the fuzeX collection suits the needs of those who look for the fun in every challenge they set themselves.
Featuring motion dry, motion protect and motion cool, the ASICS motion series once again brings its technical detail to the performance range. Breathable fabrics, heat zones and UV resistant materials ensure runners perform at their best by keeping cool and dry even in the most extreme summer conditions, such as those found in Erg Chebbi Desert in Morocco.
Colourful backdrops in the city streets of Marrakech and the stark Erg Chebbi desert contrast brilliantly with the vibrant fuzeX range showcasing the colourful style of the new range, something young runners are looking for in their apparel and footwear.
The empty desert roads of Morocco provided the perfect setting to shoot the performance running range. Expansive shots show where the runners have come from and how far they can go in their technical apparel and footwear.
Fashion photographer Derrick Santini captured the colour and movement of each of the collections, adeptly showing how each range inspires a different feeling. During the summer of 2015 Derrick and his team spent a week travelling around Morocco finding secluded, spectacular roads and terrains to capture ASICS latest collection on.